Retail Asia Publishing (www.retailasiaonline.com) on July 2007 Edition released Retail Asia Pasific Top 500. The list of leading retailer throughout Asia pasific during 2006 which made by Retail Asia Publishing collaboration with Euromonitor International, and KPMG whose global reputation and advisory services.
The list ranked by sales per year. And leader player during 2006 in Indonesia is Carrefour, which reach Rp. 7.2 billion, and occupied 168.000-sqm area. Ramayana in second place with Rp. 4.8 billion with wider sales area, 456.900 sqm. Ramayana also lead in term of outlet number than Carrefour. They have 89 outlets than 24 in Carrefour. It means Carrefour succeed in sales per sqm, Rp. 43 million/year more bigger than Ramayana which reach only Rp. 10,6 Million/year.
Indomaret and Alfamart with categorized C-Store (Minimarket) in the list, placed 4 & 5. It interesting! Why, with different type with Carrefour and Hypermart (owned by Matahari Putra Prima), in fact Indomaret and Alfamart they can compete with Hypermarket.
If we look at Indonesian habit, they will go to Hypermarket for Monthly shopping, and Minimarket/C-store for incidentals. Absolutely they spend money more in Monthly than incidentals. However, the result is surprisingly, Minimarket still got a chance to live, even more head to head with Hypermarket.
In addition, Alfamart performance much better than Alfa Supermarket which both owned by same company. Referring to this, whatever your store type, as long as you can managed well, it will survive, even more than just survive!