If you look in some Hero outlets and Giant Catalogue, there is something new and it makes surprise. That is Giant Supermarket.
For some people it makes confuse. Giant, well known as Hypermarket which owned by Dairy Farm, and came to
In my opinion, it smart strategy. If we look at result of Retail Asia Pasific Top 500, leading player not just hypermarket type, but also minimarket such as Alfamart. Therefore, if a holding like Hero/Dairy Farm has multiformat store, they try to reach wider aspect of consumer. Currently Hero has Giant Hypermarket, Giant Supermarket, Hero Supermarket, Guardian, and Starmart.
Another reason is to anticipate restriction of Hypermarket Expansion by Government, which will sign on October 2007 by President.