Glodok is passed away. The habit has been change. Modern Electronic Stores spreading out like mushroom. It was just started.
A decade ago, if Jakartan’s would like to buy electronics such as TV, the first place in mind is Glodok. Electronic Market which known as a place to buy cheap and good electronic product. In here, you can find all electronic products from low to high products.
However, it has been change now. Since Jakarta riot 1998, Jakarta’s slowly change their habit when buying electronic product. Glodok was burned. It is hard to find alternative.
In addition, that time, Electronic City was come. Actually, they are not the first modern electronic store in Indonesia esp. in Jakarta. Indonesia has Agis and Audio Plaza before which are pioneer in this segment. However, the brand of both retailers declines a lot. In addition, Electronic City arrived at the right time.
Electronic City has an exhibition store concept. In Electronic Exhibition, usually layout designed based on brand. In addition, in exhibition is occasionally event. That’s idea try to adopt by electronic city. They delivered electronic exhibition during a whole year.
More than that, Electronic City also offering conveniences place to shopping electronics product. Parking space, food courts, and wide product assortment.
Currently Electronic City has 9 outlets. We can say, it’s moderate development. More than 5 years only has 9 outlet. From 9 outlets, 6 located in Jabotabek, 1 in Bandung, Kuta Bali, and Medan.
Their first outlet located in SCBD which is premium area for business district in Jakarta. Closed to Sudirman and Thamrin area, which are fully office building. And this is The best outlet of Electronic City store. One of the plus point of this outlet is stand alone building. Others outlet located in shopping mall.
Electronic City is offering wide variety product assortment. Mainly in mid to high end customers. Customer will have better option during buy products. Because leading brand in each category is available in here. It hard to find in another shop type which is not focus in electronics.
Like another modern retailers, Electronic City running continues promotion program which is cooperating with brand, and also supporting by financial institutions such as bank, multi-finances. They periodically change the theme of promotion every 2-3 weeks. And for supporting after sales service,With additional charges, Electronic City give additional time of warranty period.